Cosmetics, Body & Skin Care Products

IT Cosmetics

Discover IT® America’s #1 Best-Selling Anti-Aging Face Cream* is now SUPERCHARGED to deliver 2x more potent active ingredients and hydration than the original formula so you can experience even better visible results for wrinkles, firmness, plumpness and more! Try it and see why one Confidence in a Cream is sold every minute in the U.S.!**

Here’s an overview of what’s new, better and different about this skin-transforming super moisturizer:

Patented Anti-Aging Armour Rejuvenating Concentrate contains higher concentrations of niacinamide, squalane and peptide-lipid complex to reverse 10 signs of aging skin in just 2 weeks!
Provides 48HR hydration; skin-loving ceramides and hyaluronic acid help to not only strengthen but repair skin moisture barrier with continued use
Tested across a wide range of skin types, tones, ages and skin concerns to truly be one moisturizer that works for everyone
The quick-absorbing formula you know and love, now with a silky cream texture
Paraben-free formula is now also clean, vegan*** and free of artificial dyes and drying alcohols
New packaging uses less plastic to reduce environmental impact